WGCSA has recently undertaken an update of its brand identity with the help of Nicknack, one of Australia’s leading agencies for strategic marketing solutions.
Peter Rufus from Nicknack worked closely with me to develop an identity that accurately reflected the vision and values of WGCSA, whilst also providing flexibility in terms of colour, typography and messaging. Two keywords emerged from the brand discovery that underpinned the process for developing the brand identity: Innovation and Courage.
The preferred design from the options provided was a symbol that truly captures the industry at large (a bunch of grapes) and WGCSA as an organisation (a council).
This juxtaposition of people with grapes is an appropriate metaphor for the advocacy that WGCSA undertakes on behalf of its members but also represents our grape growers, our communities, collaborations, stakeholders, suppliers and customers.
Innovation is expressed through the unique symbolism whilst Courage is captured through the bold use of colour and typography.
Nicknack was founded by Nick Price who is also our McLaren Vale Councillor and ex Board Member of the McLaren Vale Grape Wine and Tourism Association. Nick has a passion for the wine industry and is aware of the challenges facing the industry as a result of the situation with tariffs from China. He would love to help wine companies pivot around these obstacles with reduced costs for branding and packaging.
Special thanks to the team at Nicknack for helping us create our new look. You will see the new logo popping up on all our socials in the coming weeks.
We would love to know what you think!