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our new look

27/9/2021

 
WGCSA has recently undertaken an update of its brand identity with the help of Nicknack, one of Australia’s leading agencies for strategic marketing solutions.

Peter Rufus from Nicknack worked closely with me to develop an identity that accurately reflected the vision and values of WGCSA, whilst also providing flexibility in terms of colour, typography and messaging. Two keywords emerged from the brand discovery that underpinned the process for developing the brand identity: Innovation and Courage.

The preferred design from the options provided was a symbol that truly captures the industry at large (a bunch of grapes) and WGCSA as an organisation (a council).

This juxtaposition of people with grapes is an appropriate metaphor for the advocacy that WGCSA undertakes on behalf of its members but also represents our grape growers, our communities, collaborations, stakeholders, suppliers and customers.

Innovation is expressed through the unique symbolism whilst Courage is captured through the bold use of colour and typography.

Nicknack was founded by Nick Price who is also our McLaren Vale Councillor and ex Board Member of the McLaren Vale Grape Wine and Tourism Association. Nick has a passion for the wine industry and is aware of the challenges facing the industry as a result of the situation with tariffs from China. He would love to help wine companies pivot around these obstacles with reduced costs for branding and packaging.

Special thanks to the team at Nicknack for helping us create our new look. You will see the new logo popping up on all our socials in the coming weeks.

We would love to know what you think!

Lisa Bennier
Business Manager

 

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  • Home
  • About
    • Our People >
      • Adrian Hoffmann
      • Troy van Dulken
      • Nick Price
      • Ben Pridham
      • Lachlan Allen
      • Jenny Venus
      • Helen Strickland
    • Strategic Direction
    • Industry Organisations
  • REGIONS
  • Grower Resources
    • SA Assistance Guide
    • Guide For Vineyard Removal & Waste Management
    • Code of Conduct Forum
    • Legal Services Partnership
    • Broadacre Burn-off Smoke Management Guidelines
    • AGW Factsheet for Growers
    • Personal Property Security Register
    • Grape Purchase Agreements >
      • Guide to selling wine grapes
      • Wine Industry Code of Conduct
      • Tips to recover payments
    • Transport Legislation
    • Despatch Docket Books
    • Licensing and Compliance Guide
    • Grower Guide to the Label Integrity Program
    • AWRI Fact Sheets
    • Video Library >
      • FIT4WORK
      • Grower Interviews
      • 2017 Wine Grape Grower Summit
      • WGCSA Councillor Interviews
  • GrowStrong 2025
    • GrowStrong Business Fundamentals
    • GrowStrong Events
    • GrowStrong Sustainable Winegrowing Australia Options
    • GrowStrong Pilot Program
  • Reports & Analysis
    • SA Crush & Pricing Report
    • Grape profitability by region
    • Global Market Analysis
  • PODCAST- Series 1
    • Episode 01- Tom Keelan
    • Episode 02- Ashley Keegan
    • Episode 03- Dr Ian Zajac
    • Episode 04- Lachlan Allen
    • Episode 05- Trudie Stanley
    • Episode 06- Adrian Hoffmann
    • Episode 07- Brett Smith & Ashley Keegan
    • Episode 08- Brad Case & Nicole Clark
    • Episode 09- Mary O'Brien
    • Episode 10- Ashley Ratcliff
  • PODCAST- Series 2
    • Episode 01- Anita Goode
    • Episode 02- Richard Leask
    • Episode 03- Matt Dorman, Callen Bubner
    • Episode 04- Kerri Thompson, Marnie Roberts
    • Episode 05- Simon Tolley
    • Episode 06- Steve Schiller, Rebecca Weatherill
    • Episode 07- Sheridan Alm
    • Episode 08- Nigel Blieschke, Tom Bartholomaeus
    • Episode 09- Roger, Greg and Tim Follett
  • News & Events
  • SHOP
  • EcoVineyards